About Foil Drive
Foil Drive began as a personal project for our CEO and chief designer, Paul Martin. Facing a shoulder injury and a limited window for catching waves, Paul wanted to access more waves from farther out, where most remained unridden. With a rich background that includes founding Australia's first commercial drone operation and over 20 years of experience designing RC aircraft, electric skateboards, scooters, and mountain bikes, Paul’s passion naturally extended to jetboards and electric surfboards.
His initial electric foils were powerful but too heavy for surfing. This challenge sparked the idea for a super-lightweight retrofit motor kit designed to provide just enough boost to get on the foil while keeping weight low and performance high.
Ben Jamieson, our co-founder, has known Paul for over a decade. They met through their shared interest in RC aircraft and later collaborated in the drone industry. Their mutual love for outdoor sports quickly evolved into a shared enthusiasm for foiling with this retro-fit motor front and centre.
The local crew soon all wanted to get their hands on this new invention, that's when Paul and Ben decided there was something to explore.
The concept of "Hybrid Foiling" was officially launched to the world in 2021. It quickly spread and very soon riders from all over the world were asking how they could join in on the fun with this new toy we've all come to know as the "Foil Assist".
THE PASSION
At Foil Drive, our passion drives everything we do. We're dedicated to delivering top-quality, high-performance gear with a focus on refined engineering and development.
We dive deep into the technical side of things to ensure we create the best products possible. Our goal is to enhance the pure, exhilarating experience of foiling while pushing the limits of innovation.
We’re committed to crafting equipment that not only performs at its best but also celebrates the feeling of foiling we all long for. We are stoked to have you along for the ride, growing and exploring new opportunities.
FOIL DRIVE GOES GLOBAL
In 2023 Foil Drive began exploring how to better the experience for those Foildriving on the other side of the world.
We began building a family of team riders to help us not only show you how Foil Drive could work in different places, but to learn more about each place.
Foil Drive Cutomer #1, Dominic Hoskyns himself! Dom was the first customer to purchase an original Foil Drive Assist on our website. If you've been around since early days, you would have seen Dom sharing night and day his experience with foiling. Here in Australia, we really wanted to meet Dom and organised t have him come down to Australia for a visit. His passion for foiling and his excitement for Foil Drive lead him to being the perfect candidate to take on Europe!
With a focus on sustainable growth, we wanted to ensure all the aspects of Foil Drive maintained through growth. Ensuring foiling stays at the heart, with dedicated people who strive to push the sport further, help people and genuinely love what they do (despite never ending emails!).
FOIL DRIVE EUROPE
Foil Drive not only has our main HQ in South Australia, but we also have roots in The Netherlands. We cannot wait for Foil Drive Europe to continue growing and supporting the community.
FOIL DRIVE IN THE US
If you're at a popular beach in the US and don't see a Foil Drive by now, we'll be surprised! The support and passion from our American Foildrivers is amazing. Foil Drive have established an incredible network of ambassadors and dealers across the US who fly our flag for us while we're sleeping on the other side of the planet!
The Foil Drive Family
We know you'll read this on every brand page but we mean it when we say we have the best team. The crew here at Foil Drive are family, every single person is incredibly dedicated, passionate and hard working all to keep people in the water! While you get the pleasure of meeting some of us in person or online, Foil Drive simply wouldn't exist without the whole family.
Our family proudly extends to our dealers, our Ambassadors and the Foil Drive community. If you've not followed our ambassadors our joined the Facebook Groups we highly recommend!
Paul Martin
Who: CEO, Lead Product Designer and Co-Founder
Where: Australia
Ben Jamieson
Who: Lead Operations and Co-Founder
Where: Australia
Dominic Hoskyns
Who: Foil Drive Europe Director
Where: The Netherlands
Caitlyn Francis
Who: Brand Manager and Graphic Designer
Where: Australia
Travis Murphy
Who: Global Sales Manager
Where: Australia
Eleri kirkwood
Who: Global Business Manager
Where: Australia
We can't wait to expand on each of our team members with their own write up, for now we want to shout out our whole team!
Josh Ku: Team Rider Manager and Marketing Team
Ryan Arzy: Foil Drive USA Rep
Andrea Di Paola: Foil Drive Europe Rep
Jan Paul: Operations Foil Drive Europe
Stuart Austin: Business Development
Angela: Fulfilment Manager
Imogen: Manufacturing Manage
Sarah: Customer Support
Amber: Customer Support
Jamie: R&D and Manufacturing
Levi: R&D and Manufacturing
Sara: Accounts and Invoicing
Steph: Accounts and Invoicing
Amanda: Fulfilment
Will: Fulfilment
Julian: Fulfilment
Jacob: Marketing
Mariana: Marketing
Mark: Videographer
Juan: Manufacturing
Emma: Manufacturing
Nate: Manufacturing
Anne: Manufacturing
Ethan: Manufacturing
Special mention to our local legends Sykesy, Darren, Scotty and Tipple who help round out our local Foil Drive crew too!